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Batman Premiere Massacre Was A Neuromarketing Experiment

The Batman movie premiere massacre in Denver Colorado was a neuromarketing experiment that will undoubtedly make Warner Brothers Dark Knight Rises the biggest summer box office success in movie making history. $$$$$$

Why? Because it has had intensive 24/7 FREE INTERNATIONAL BREAKING NEWS advertising around the globe.

The lone gunman, James Holmes, was a Ph.D graduate student in neuroscience at the University of Colorado-Denver’s Anschutz Medical Campus.




James Holmes was studying to be neuroscientist. Neuroscientists are a new breed of brain-washing mad men who use technology to influence consumers. NeuroFocus is a neuroscience based marketing company which developed the Mynd – a portable, wireless electroencephalogram (EEG) scanner – to stream brain activity while consumers watch movies, commercials and view ads, products and brands.

Companies like Google, CBS, Disney and WARNER BROTHERS, the producer of Dark Knight Rises, have been using neuroscience companies like Neurofocus to plan their sensory and emotion-based MESSAGE marketing.

Neuroscience technologies mate "brandwashing" with “brainwashing”. The major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled awareness. In an article by Natasha Singer, "Making Ads That Whisper to the Brain," she argues that because most of our brain's activity is unconscious, neuromarketers need to reach the unconscious levels of the brain.



The main reason WARNER BROTHERS and other media companies invest in neuroscience studies is to formulate viewer perceptions (mind control).

What are the desired viewer perceptions and messages in The Dark Knight? This youtube offers some compelling answers.



Should we be worried that neuroscience techniques that probe our subconscious brain patterns might be used for malevolent purposes to influence us without our knowledge and consent?

University of Pennsylvania professor Joseph Turow is quoted as saying, “There has always been a holy grail in advertising to try to reach people in a hypodermic way.”




In the movie Minority Report, starring Tom Cruise, police are armed with the knowledge gained from neuroscience. They can read people's minds. In one scene, it shows a retail store recognizing people coming into the store by eye scan and retrieving data on that person. Science Fiction? Not anymore.

In an article for Forbes magazine, Melanie Wells describes how a century after Coca-Cola took cocaine out of its flagship beverage, neuroscientists are learning that soft drinks still work like illicit drugs, as does fat, salt and sugar on our brains. Sophisticated marketers are even using eye-tracking technology or data analytics to monitor people as well as what neuroscientists call "microexpressions—consumers' facial expressions—that provide specific practical data for MESSAGE marketers.


One of the most significant developments in neuroscience research and MESSAGE marketing is measuring what consumers are feeling. Consumers connect strongly to brands, products and MESSAGES that make them feel strong emotions like terror and rage.

Martin Lindstrom, author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, contends that marketers stoke the flames of public panics and paranoia over catastrophes which arouses strong emotion for marketing messages to the subconscious of unsuspecting consumers.

To understand the BIG PICTURE, watch Ring Of Power I and II


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